Do it right,

or do something else

It may sound trite but I believe that anything worth doing is worth doing right: not flashy, not necessarily expensive – right, correct. In today’s world, it is much more a requisite than a platitude. Regardless of the industry, instant access to global information and rising customer expectations have created an ever-more efficient playing field where only those who excel in delivering an exceptional product and experience find long-term success.

To that end, each phase of my career has been guided by the belief that great businesses are built by leveraging competencies to drive differentiation and value creation.

In 2019, I had the good fortune of joining iAtelier Services Corp. to launch their Casa Ispirata and Cavalletto Home brands where our team is proudly building home furnishings products that are steeped in Italian heritage and designed for the American market.

The original purpose of this website was to launch my consulting business, Garrett Wells & Associates, which I closed to join iAtelier Services Corp. Today, it serves as a record of my work history in branding, product design and business building.